TrainingBible.com

TrainingBible.com provides another (very nice) example how to leverage web-based automation to deliver semi-custom transformation offerings. See also.

FlyLady: An online transformation offering to ...

FlyLady carves an interesting niche in the transformation space. Have trouble keeping your household in order? FlyLady offers to be "Your personal online coach to help you gain control of your house and home." An interesting look. It makes one wonder ... what greater value could FlyLady offer?

Exercise: Transform this Rental Business

Ok, let's have some fun. Imagine yourself the proprietor of a kayak rental business in Down East Maine. How might you re-envision your value offering to create a higher value transformation value offering?

Delivering a TVO to a global audience: Carmichael Training Systems

Carmichael Training Systems provides an excellent example of how to leverage info tech to deliver a TVO to a globally disbursed clientele. Bicycling Magazine also offers an on-line training product. The big difference is that Bicycling's TVO relies on canned solutions.

Geolocation: A promising tool

Some transformation services require a geographically proximate clientele. Geolocation technology looks like a promising way for transformers to connect with their local markets.

More on Weight Loss for Kids

Another article about tackling weight loss as a transformation process (no registration required). Note that the importance of parental participation is mentioned, but the obvious approach of including parents in the transformation process is not mentioned. I predict limited longterm effectiveness for programs that don't include the relevant social network.

Fitness Camp for Kids (and their Parents)

Pritikin, Duke Diet & Fitness Center, and others recognize that effective and enduring transformation requires engaging the target individual's social network and transforming them, too. For a nice summery, see WSJ.com - Parents Join Kids at Fitness Camp (link requires WSJ subscription).

A transformational view on healthcare delivery

Health care in the US is a vast wastland: too many resources are comitted to fixing the sick. My mind boggles over the impact that transformational thinking could have in terms of increased public health and reduced cost of health delivery. The folks at the Center For Health Transformation get it.

Peak Experiences

Exemplary transformations are built on the foundation of exemplary experience delivery. You might find interesting Pine & Gilmore's list of their peak experiences in 2003.

Welcome to Transforming Value Offerings

This blog is dedicated to observations about transformational value offerings.  What's a transformational value offering, you ask?  Basically, transformational value offerings describe value creation contexts in which the client is the product. Individuals (clients) seek transformational value offerings because they aspire to change who they are in some way.  Your role, as transformation enabler, is to guide individuals along the path toward their aspired transformational goal.  WeightWatchers(tm) exemplifies a transformational value offering.  Higher (and lower) education is another variety of transformational value offering. 

 

Why transformational value offerings?  Pine and Gilmore's (1999) value progression map affords a concise rationale.  Because transformations are customized for each client, they deliver exactly the value the client seeks.  As is typical for differentiated value offerings, clients will pay a premium to be transformed.  In short, transformation value offerings can be very profitable.

    Another reason to understand transformation value offerings is this: transformational value offerings can make competitors of businesses or industries that you don't currently monitor consider relevant to your competitive space.  You may find your value offering suddenly rendered a commodity, with the resulting profit-deflating downward pricing pressures.

 

Getting the picture? 

 

The question you must be asking is: "How can I morph my current value offering of goods, services, or experiences, into a transformation value offering?"  This blog will explore examples of companies that are doing just that. I will also explore pathways for developing and delivering transformation value offerings.

 

Hang on, it should be a fun ride!

 

--REK